Brand
EDFlow brand at a glance for hospital communications teams: the name, the logo and mark, colours, fonts, voice, and links to the full brand book and the live design language.
This section is for hospital communications and patient-education teams who put EDFlow on posters, cards, websites and patient materials.
At a glance
| Name | EDFlow |
| Tagline | Every step of your ED visit, in view. |
| Product line | Your emergency visit, step by step. |
| Legal name | EDFlow |
The name, logo and web addresses on this page come from the brand configuration, so they're always current.
The logo
- Use the supplied files; never retype the logo in a font.
- Use the dark version on dark or mid-tone backgrounds; never recolour it by hand.
- Keep clear space of at least one unit (the height of the square's corner radius) around it, and more next to another logo.
- Don't pair it with medical clichés (crosses, heartbeats, stethoscopes, pills), add effects, or use it as a bullet or a status indicator.
Colours and type
Paper by day, night after dark: calm neutrals with one warm signal for "you are here". Status is never shown by colour alone, and results are never styled as good news. The full palette, type scale and components are in the live design language.
Voice
Calm, clear (grade 6 to 8 for patients), honest about uncertainty, kind, actionable and brief. See Writing patient content.
Full references
- The brand book: https://edflow.space/brand
- The live design language: https://edflow.space/design
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